Author
Arunima Gupta is a seasoned writer and policy expert focusing on India’s soft power, cultural entrepreneurship, and international relations.
Arunima holds an M.A. in International Relations from Leiden University, The Netherlands and a B.A. (Hons) in History from Lady Shri Ram College. Additionally, Arunima has co-authored pioneering policy briefs, including Catalysing Cultural Entrepreneurship in India for Observer Research Foundation, and spearheaded the publication of India’s first comprehensive Cultural Enterprises Investment Report. Arunima is passionate about promoting India’s cultural influence globally.
On a frosty afternoon, I visited the bustling Reading Terminal Market in Philadelphia. Amidst a sea of enticing food stalls, the longest queue snaked its way to Bassetts Ice Cream—not for the avant-garde choice of flavors but for its legacy. Founded in 1861, America’s oldest ice cream brand has been serving scoops from the same 125-year-old marble countertop since 1892, when the market became operational. Despite the winter chill, I
