Under PM Narendra Modi’s leadership, India has experienced a shift from a colonial mindset to global recognition of its rich culture and heritage. Once stereotyped as the ‘land of snake charmers,’ PM Modi shared a personal anecdote from his visit to Taiwan, where someone hesitated to ask if India was indeed a land of black magic and snake charmers, to which he responded, “Our forefathers may have played with snakes, but we now play with the mouse (computer).” India is now advancing towards becoming the world’s third-largest economy. This transformation is not just about economic growth but also about reviving pride in India’s culture. Global leaders are now embracing India’s cultural diplomacy, showing the nation’s tremendous potential on the world stage.
Global Stars Become Cultural Enthusiasts
PM Modi has played a pivotal role in reshaping India’s global image. International celebrities like Coldplay’s Chris Martin and Dakota Johnson, Ed Sheeran, and Michael Douglas have expressed admiration for India’s cultural diversity. Coldplay’s recent visit to India included visiting the Siddhivinayak Temple and offering prayers at the Mahakumbh. In their 2025 tour, the band also performed the patriotic song ‘Maa Tujhe Salaam’ in Ahmedabad, showcasing their respect for Indian culture and connecting with the larger Indian audience. Ed Sheeran’s connection with India deepened as he toured Arijit Singh’s hometown, collaborated with Indian musicians, and sang in regional languages.
The Personal Touch That Matters
PM Modi’s diplomatic gift-giving also reflects his commitment to promoting India’s heritage globally. During his visits, he always presents world leaders with eco-friendly gifts from India, such as handcrafted sandalwood items and products crafted with natural dyes. Gifting the Bhagavad Gita to world leaders highlights India’s spiritual depth and philosophical significance. Another remarkable gesture was gifting Dokra artwork—an intricate, handmade craft—to French President Emmanuel Macron and the French First Lady, demonstrating India’s emphasis on promoting cultural art forms worldwide. These gifts reflect India’s rich craftsmanship and forward-thinking approach to sustainability. During the recent visit of PM Modi to the USA, President Donald Trump was seen pulling out a chair for him during a meeting, showing respect and admiration. From being shunned to the corner at global events, India has progressed to being positioned right in the center in major group photographs featuring world leaders—a clear indication of India’s rising global stature.
Reviving Local Economies and Promoting Heritage
PM Modi’s visits to regions like Dwarkadheesh and Lakshadweep have underscored his focus on local economies, which are thriving due to the growth of tourism and entrepreneurship. His emphasis on promoting sustainable local handicrafts, including the recently gifted Kondapalli and Channapatna toys to Vice President J.D. Vance’s children, has garnered international recognition for these products. These environment-friendly gifts represent India’s heritage, showcasing traditional craftsmanship that resonates across generations and cultures.
Cultural Diplomacy: A New Chapter for India
The transformation in India’s global perception from a land of poverty to a cultural and economic powerhouse results from PM Modi’s strategic policies. He has successfully merged India’s ancient traditions with modern practices, preserving heritage while fostering sustainability. This vision has made Indian culture more relevant globally, allowing it to shine in international relations and diplomacy. PM Modi’s approach to cultural diplomacy has ensured that India’s heritage is preserved and celebrated worldwide. It is a blending of the past with the future, creating a legacy that goes beyond borders.
India’s culture has become a source of pride under his leadership. It has become a beacon for modern development, sustainability, and international cooperation. PM Modi is rewriting India’s global narrative, ensuring the country remains a shining example of cultural richness and economic success. This shift is about reclaiming India’s cultural pride while harnessing its power and influence in diplomacy, fostering sustainable growth, and creating opportunities for future generations.
The views and opinions expressed here belong solely to the author and do not reflect the views of BlueKraft Digital Foundation.
